FOR IMMEDIATE RELEASE
Altlussheim, Germany, 13.02.2023 – Lure Masters, the premier fishing tournament organization based in Europe, is proud to announce its partnership with Major League Fishing (MLF), the world’s largest professional fishing tournament organization. Through this collaboration, Lure Masters will work closely together with MLF to introduce new, exciting and innovative tournament formats to Central Europe, offering anglers the opportunity to compete at the highest international level and showcase their skills.
Central European anglers participating in these tournaments will have the chance to qualify for the Toyota Series Championship, with a top prize of $200,000 for the Pro Division and a Phoenix Bass Boat for the Co-Angler Division. The best angler from international divisions in the Toyota Series Championship will also have the chance to win an additional $10,000.
“We are thrilled to join forces with Major League Fishing and bring in their world-class tournament and broadcasting experience to enhance tournament fishing in our region,” said Christian Biereth, CEO of Lure Masters. “Our passion for fishing and commitment to providing top-notch experiences for our competitors aligns perfectly with MLF’s mission, and we are eager to bring this unique experience to the anglers of Central Europe.”
The MLF tournament formats feature fast-paced competition, real-time leaderboards, and catch-weigh-release technology, providing fans and anglers with an unmatched viewing experience. The addition of Lure Masters to the MLF family further expands the organization’s reach and enhances its ability to bring high-level fishing competition to fans around the world.
“We are excited to welcome Lure Masters to the MLF family and bring our innovative tournament formats to the passionate anglers of Central Europe,” said Dave Washburn, Vice President of Operations at Major League Fishing. “Lure Masters’ expertise and commitment to delivering exceptional fishing experiences make them the perfect partner to help us grow the sport together internatioanlly and bring MLF’s fast-paced competition to even more fans around the world.”
Lure Masters and MLF will work together to schedule and host multiple events in Central Europe, offering anglers the chance to compete for large cash prizes and earn valuable points towards the MLF Toyota Series Championship, a season-ending championship event featuring the top anglers from around the world.
About Major League Fishing
Major League Fishing is the world’s largest professional bass fishing tour, featuring the best anglers in the world competing in a fast-paced, catch-weigh-release format. With its real-time leaderboards, innovative technology, and commitment to growing the sport of fishing, MLF offers fans and competitors an unmatched viewing experience.
About Lure Masters
Lure Masters is a fishing tournament organization based in Europe, dedicated to providing top-notch tournament experiences for anglers of all skill levels. With a focus on fair competition, great prizes, and a commitment to promoting the sport of fishing, Lure Masters is a leader in the European fishing community.